Starting from its first edition in 2003 to celebrating the 15th anniversary in 2017,
Prolight + Sound Guangzhou has successfully transformed from a regional to an
international business platform for the pro audio and lighting industry through the
strategic partnership formed between Messe Frankfurt and the Guangdong
International Science and Technology Exhibition Company (STE) four years ago. This
leading industry event, which takes place from 22 – 25 February 2017, will stage a
full array of top-of-the-line products plus industry-focused events within 13 halls
(130,000 sqm) plus the entire outdoor space in Area A of the China Import & Export
Fair Complex in Guangzhou.
The last edition of the show was well-attended by 1,231 exhibitors and 68,441
visitors from China and abroad. Ms Judy Cheung, Deputy General Manager of Messe
Frankfurt (Shanghai) Co Ltd is enthusiastic in welcoming more pro audio and
lighting professionals to join next year, saying: “It is our great pleasure to celebrate
this important occasion with the industry. Nevertheless, figures are not the only
indicators of success. What makes this show strong is its diversity and quality. Over
the past 14 years the show has continued to evolve, and it’s now seen as a global
stage to link both Chinese and international markets with diverse products, cutting-
edge technologies and market intelligence.’
Quality and internationality remain the key focuses of Prolight + Sound Guangzhou
2017. To accomplish this objective, the show will provide an all-encompassing
marketplace covering various product sectors in distinctive halls and zones for
better fluidity:
• The signature Audio Brand Name Halls – a special showcase for key
international audio brands (which has expanded from one hall in 2013 to four halls
in 2016 and 2017)
• Pro Audio Halls
• Lighting Halls
• KTV Hall (Karaoke Television products)
• Enping Microphone Hall
• Product zones for microphones, conference systems and public address
systems
The strong collaborations with industry trade associations is another effective
channel to connect exhibitors with industry peers and experts from key international
pro audio and lighting markets. This year, the show has partnered with The German
Entertainment Technology Association (VPLT), ANAFIMA (National Association of
Musical Instruments and Audio Manufacturers, Brazil), Japan Electronics Show
Association, Taiwan Association of Theatre Technology and Thai Hotels Association
to carry out extensive marketing campaigns, buyer invitations and delegation
organisation in their respective regions. Industry professionals will also be invited
to host concurrent forums at the show, and to bring first-hand market trends and
technology updates to the industry.
To offer the best services to top international buyers, Club Pro, the very first VIP
buyers’ club for Prolight + Sound Guangzhou has been launched. This prestigious
membership will provide exclusive travel arrangements, instant industry
information sharing, an incentive programme, and most important of all,
networking and business match-making services that facilitate buyers to meet with
their targeted suppliers under one roof in a time-effective manner.
Located at the centre of the pro audio and lighting manufacturing cluster, Prolight +
Sound Guangzhou is renowned as a leading destination to tap into the massive
Chinese market. Guangzhou is the biggest audio and lighting manufacturing base in
China with approximately 2,000 factories, and supplies 70 percent of the country’s
total industry exports. Its GDP also recorded the highest growth rate among all
Chinese cities in the first quarter of 2016. With this rapid economic development the
Chinese entertainment market remains strong, with an economic value of RMB 44.7
billion in 2015, up 2.8 percent compared to 2014. Various sectors such as
professional theatres, large-scale concerts and music festivals also showed
significant income increases last year.
Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong
International Science and Technology Exhibition Company (STE). For more details
and information about the show, please visit www.prolightsound-guangzhou.com or email
plsgz@hongkong.messefrankfurt.com.
For further details about the Prolight + Sound fairs listed below, please visit www.prolight-
sound.com/worldwide.
Prolight + Sound NAMM Russia
15 – 17 September 2016, Moscow
Prolight + Sound Shanghai
26 – 29 October 2016, Shanghai
Prolight + Sound Middle East
31 October – 2 November 2016, Dubai
Prolight + Sound
4 – 7 April 2017, Frankfurt
