The Adam Hall Group is continuing the rapid expansion of its international
distribution network. An exclusive partnership for South Africa, Namibia and
Botswana has now been established with Mitech Distribution. This includes the
German manufacturer’s complete portfolio of Cameo®, Palmer®, Gravity®, LD
Systems® and Defender®.

Stage Audio Works is a leading international distributor & manufacturer of complete
technology solutions to the live event, houses of worship, commercial, education
and industrial sectors. Since its inception in 2000, Stage Audio Works has acquired
more than six companies geared in the distribution and retail markets. Its footprint
extends over South Africa and into the rest of Sub-Saharan Africa. In addition to a
comprehensive portfolio of reputable audio, video, staging and lighting equipment,
the distributor also has a well-established network of partners in the retail, houses
of worship and live event markets and has become one of the biggest players in
this space. Mitech Distribution, part of the Stage Audio Works Group, is the
subsidiary which will focus on the MI-market distribution in Sub-Sahara Africa.

Markus Jahnel, COO of the Adam Hall Group, is quite happy with the new
distribution partner: “The Stage Audio Works Group has been operating with great
success in the B2B markets in Southern Africa and the adjoining areas for many
years and is gaining impressing success with Entertainment- and Installation
Projects as well. They are pursuing a strategy which perfectly meets the
expectation of the Adam Hall Group. Its many years’ experience in the retail-,
installed- and live-sound sectors links seamlessly with our broad, innovative range
of professional audio and lighting products and accessories to perfectly
complements Stage Audio Work’s services. It was also important for us that, in
addition to products, our future partner is also able to provide the appropriate
technical service and training for staff and customers alike. Stage Audio Works
focuses on all of these points, and this convinced us to join forces.’

Will Deysel, founder and CEO of Stage Audio Works Group, is also convinced of the
success of the new partnership: “We have become very familiar with the Adam Hall
Group and its extensive product range. As we are anticipating a long and successful
presence in South Africa and its neighbouring states, it was immediately apparent
to us that the best opportunities lay in a partnership. Our expert knowledge of the
region coupled with a modern, innovative manufacturer that covers a spectrum of
the entertainment industry will be beneficial for both the partners and of course for
our customers. We were especially impressed with the way in which the Adam Hall
Group has positioned itself logistically in an international market and with its future-
oriented research and development facilities. We have also been extremely
impressed with the quality of all the products from the respective brands. Such a
product range allows us to fill the gaps in our portfolio, offer our customers great
value and make us both more competitive. We are looking forward to a successful
partnership.”