Adamson Systems Engineering has announced the appointment of Technology Innovative Distribution (TID) as the exclusive distributor of Adamson products in South Africa. The agreement was finalized at the recent Prolight + Sound show in Frankfurt, Germany where Adamson also launched their newest compact line array, the S-Series.

“We are very excited to add Adamson Systems Engineering to our line card,’ explains Tiaan Hoogstad, marketing manager for TID. “Representing Adamson will strengthen our position in the live sound marketplace. They have an excellent reputation, world-wide, for creating versatile products with exceptional sonic characteristics and for providing the support and training necessary for success.’

TID, located in Johannesburg, South Africa, with additional offices in Cape Town and Port Elizabeth, has focused on bringing a specific mix of products and design philosophies to the South African market through carefully selected partners like Adamson. TID provides customers with a variety of services including professional needs assessment, system design and engineering, specification assistance and system setup and calibration. The company continues to expand their service and sales teams to support the increased market share they have in the region.

“To work with a company with the reputation that TID has is terrific,’ adds Jochen Sommer, director of European operations for Adamson. “We are looking forward to working with the TID team to increase the visibility of Adamson in South Africa as well as provide the region with the sound reinforcement solutions they require. I am confident, as partners, we can strengthen the presence of both companies in the region.’