Adamson Systems Engineering has announced the appointment of Technology
Innovative Distribution (TID) as the exclusive distributor of Adamson products in
South Africa. The agreement was finalised at the recent Prolight + Sound show in
Frankfurt, Germany where Adamson also launched their newest compact line array,
the S-Series.

“We are very excited to add Adamson Systems Engineering to our line card,’
explains Tiaan Hoogstad, marketing manager for TID. “Representing Adamson will
strengthen our position in the live sound marketplace. They have an excellent
reputation, world-wide, for creating versatile products with exceptional sonic
characteristics and for providing the support and training necessary for

TID, located in Johannesburg, South Africa, with additional offices in Cape Town and
Port Elizabeth, has focused on bringing a specific mix of products and design
philosophies to the South African market through carefully selected partners like
Adamson. TID provides customers with a variety of services including professional
needs assessment, system design and engineering, specification assistance and
system setup and calibration. The company continues to expand their service and
sales teams to support the increased market share they have in the region.

“To work with a company with the reputation that TID has is terrific,’ adds Jochen
Sommer, director of European operations for Adamson. “We are looking forward to
working with the TID team to increase the visibility of Adamson in South Africa as
well as provide the region with the sound reinforcement solutions they require. I am
confident, as partners, we can strengthen the presence of both companies in the