Underscoring the growing market demand for analytics to be incorporated into
display-based engagement solutions, AdMobilize recently announced the appointment
of AVT to serve as its exclusive distribution partner in the corporate, education and
government vertical markets in Australia and New Zealand. According to AdMobilize
global head of sales and marketing, Mike Neel, the appointment will accelerate the
delivery of critically important, next-generation real-time data analytics technology to
AVT resellers and end-user customers.
“Engagement without analytics in the commercial AV industry simply no longer works
for anyone,’ Neel emphasised. “Real-time information about who is being engaged, for
how long, and with what outcome represents the next great advance in making
display-based visualisation systems a meaningful and productive component of an
audiovisual experience. Australia and New Zealand are two of the most forward-
looking display markets in the world. They understand the importance of integrating
analytics into their systems and this distribution partnership with AVT will make that
an immediate reality.’
Depending on one’s usage and installation environment, the AdMobilize platform can,
in real-time, track ad performance and customer engagement; capture people,
vehicle, and crowd analytics; segment campaigns and content by hour and site;
validate viewership; target by both audience demographic and emotion; optimise
store traffic flow; locate popular zones, and view store activity, amongst much more.
All captured analytics are fed to a cloud-based dashboard or API that allows end-users
to assess results and performance, identify trends, and make any necessary
adjustments to the displayed content.
According to Neel, AdMobilize and AVT met at InfoComm 2017 in Orlando, Florida. The
completeness of the AdMobilize solution was immediately apparent to AVT head of
strategic partnerships and innovation, Graham Barrett. “More than any other company
in the space, AdMobilize understands the big picture of what is required in this
emerging application of audience analytics for meeting and teaching spaces and has
the component tools to make it practical in customizable ways in virtually any type of
installation,’ Barrett said. “We believe our partners will be excited by the business
outcomes they can achieve with AdMobilize analytic platforms.’
AVT is a leader in the design, support and management of audio visual solutions,
delivering excellence through its experienced team of technical specialists. AdMobilize,
headquartered in Miami, FL with offices in London, UK, Bogota, Colombia, Sao Paulo,
Brazil is a venture-backed company with seamless solutions for implementing
advanced computer vision technologies in the brick and mortar world.
