Alcons Audio has appointed InSynergy as its new UK distributor and, with the
company’s systems having recently been installed at several prestigious theatres
around the world, it’s appropriate that the first trade event InSynergy will be
exhibiting at is London’s ABTT Theatre Show.

InSynergy is a new Lancashire-based distribution and installation business, set up
by Steve Badham, who has a long association with Alcons. Badham is taking a very
proactive approach with the Alcons brand, complementing InSynergy’s presence at
the ABTT show with setting up a programme of structured demo sessions and
training for potential customers.

“Having worked with Alcons in the past, I know both the company and products very
well,’ says Badham. “I truly believe that the performance of Alcons products is
unmatched by any other system. The pro-ribbon high frequency drivers and
matched electronics deliver a level of audible detail at high SPL levels that no other
manufacturer has achieved.’

“The timing couldn’t be better for us to appoint a new UK distributor, with the fast
growth we are experiencing worldwide,’ adds Alcons co-founder Tom Back. “Over
the years we have kept a relatively low-profile, because bringing such benchmark
technology to the tough UK market requires knowledge and dedication. Steve has
both in abundance and we are really looking forward to working with him again.’

A feature of InSynergy’s ABTT presence will be Alcons new LR18 mid-sized line

“The LR18 really punches above its weight in terms of pattern control and output,
thanks to its symmetrical cabinet design and cutting edge transducers,’ says
Badham. “It’s an appropriate place to mark the public debut of our new partnership,
with Alcons systems having recently been installed in prestigious venues including
Hamburg’s State Opera House, the Swedish National Theatre, the Finnish National
theatre and on Broadway with Hamilton, which has been described as “the hottest
ticket in decades!’

He continues, “The main focus of our ABTT presence is to talk to, and book demos
for, serious potential customers. Alcons products are aimed at those wanting the
highest audio quality and, as other customers have found, once people hear it they
know that it’s the very best available.’

“Steve is intimately experienced with Alcons pro-ribbon systems and he’s a good
guy to work with,’ adds Back. “To be honest, his fabulous keyboards were really
missed in the Alcons band. It feels a bit like the Blues Brothers – “We’re putting the
band back together!’’

In Synergy is exhibiting on Stand D41 at the ABTT Theatre Show, which takes place
at London’s Alexandra Palace from 22nd – 23rd June.

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