AV collaboration and control leader Atlona has strengthened its UK and Ireland sales
team with the appointment of industry veteran Alex Moss as Senior Sales Manager.
Reporting to Atlona General Manager Ronni Guggenheim, Alex will leverage his broad
industry expertise to support sales initiatives across end users, partners and systems
integrators as he works to expand the company’s regional presence.

Alex’s trajectory has followed parallel sales and technology paths through much of his
nearly ten years in commercial AV industry. Since late 2013 until joining Atlona on
October 1, Alex held Technical Sales Consultant and Sales Manager positions at
various times with Cabletime, a leading manufacturer of IPTV, digital signage and
media distribution products. In the latter position, he nurtured the business
development and direct customer relationships with the company’s entire UK/Ireland
end-user base, working to consolidate projects through the company’s distribution
channels – a key focus of Alex’s new Atlona role.

Before his four years at Cabletime, Alex worked across several sales and technology
specialist roles at True Colours Distribution Ltd., which serves the technical AV
solutions division of Midwich, a UK-based distributor and Atlona partner. Collectively,
his wealth of technical experience provides Atlona with an invaluable resource that
has a strong awareness of how industry trends align with customer needs.

“With the addition of AVoIP, control and wireless collaboration, Atlona’s product
offering has evolved toward a full solutions-oriented approach,’ said Guggenheim.
“The sales process has therefore grown more demanding as we cover a broader scope
in commercial AV installations. Alex brings the relevant background and experience of
complex systems sales and working with end users and systems integrator – both
qualities that Atlona needs to continue its growth momentum throughout the UK and
Ireland. His arrival also underlines our commitment to the channel and support of
systems integrators in the successful implementation of Atlona solutions and
expansion of Atlona’s market presence.’

Alex notes that his experience across all AV verticals, including corporate, education,
government and stadia, gives him a natural understanding of where and how Atlona’s
growing portfolio of solutions ideally fit each unique project.

“With the OmniStream AV over IP family and the Velocity networked control platform
coming to market, Atlona continues to move into emerging business areas with
innovations that the commercial industry craves, but for which customers have had
limited choices of partners who offer a whole solution,’ said Moss. “As Atlona provides
healthy disruption to the norm and keeps the market competitive, there is an
enormous potential to change mindsets and develop new business opportunities
across the always rapidly changing AV industry.’