Atlona’s leadership and innovation in the commercial AV space will receive a
significant profile boost across the Middle East, Arabian Gulf and North Africa with the
appointment of Venuetech as its chief regional manufacturer’s representative. Based
in Abu Dhabi with regional offices in Dubai, Lebanon and Saudi Arabia, Venuetech will
raise visibility for Atlona across a region with rapidly evolving AV needs.

“Venuetech’s strong market presence and reputation for supporting professional
brands across sales and business development, systems design, local service and
repairs, training and certification, and post-sales support make them an ideal full-
service partner for Atlona,’ said Ronni Guggenheim, general manager, Atlona. “Their
reach and expertise is sure to heighten awareness about our growing portfolio of
enterprise-level AV solutions for connected spaces.’

Naisvyn Lucas, the brand manager at Venuetech, notes that Atlona is in an excellent
position to support installations across the region that are quickly trending toward 4K
and IP-based solutions, specifically citing Atlona’s recently-released OmniStream AV
over IP platform and the Velocity networked control solution, which has began

“Large international expos and sports events are currently the trend in the MENA
region, and such events stimulate the market for entertainment facilities, hospitality
businesses, command centres and retail,’ said Lucas. “AV over IP along with
comprehensive control area a part of every solution, and we find it very appealing
how Atlona’s products and innovations intelligently address today’s AV challenges and
technology trends. Huddle rooms also continue to become more common in almost
every type of facility, and Atlona’s wired and wireless collaboration and presentation
solutions ideally address user efficiency in meeting spaces for corporate, higher
education and other verticals.’

Venuetech will position Atlona alongside many of the other professionals, globally-
renowned brands they represent including Arthur Holm, Barco, Active Audio, Global
Cache, Sennheiser and Televic to offer the most comprehensive audio and video
solutions possible to systems integrators and end users.

“Binding all these systems together with solid distribution, presentation and control
platforms is one of the principal reasons we choose to work with Atlona,’ said Lucas.