Audio-Technica has confirmed the appointment of Ertekin Elektronik as its new
distributor for professional audio products in Turkey.
Established in 1967, the company is based in Istanbul and has operated as a
distributor for international brands in the pro-audio, lighting, hi-fi and consumer
electronics industries since 1990. Ertekin Elektronik currently distributes more than
50 brands including Yamaha, Panasonic, Celestion and Denon in the territory.
Yurder Ertekin, Sales and Marketing Manager for Ertekin Elekktronik said, “We are
proud to have signed a distribution agreement with Audio-Technica to bring its high
quality, technically innovative products to our domestic market. We look forward to
developing a strong co-operative relationship with the brand and strengthening
Audio-Technica’s profile in Turkey.’
Matthias Exner, Audio-Technica director of sales and marketing EMEA commented,
“The agreement with Ertekin Elektronik is an exciting move for Audio-Technica and
will enable us to strengthen our position in this key market. The company’s proven
track record, with full coverage of the country and involvement in all our market
segments including conferencing, makes it an ideal partner. I look forward to
building a mutually beneficial strategic alliance with Ertekin.’
