The 28th of July saw German-registered audio brand Audiocenter make a grand statement of intent about the local market when it demo’ed its flagship ranges of TS series and KLA line arrays and sound systems for indoor and outdoor events and venues at a special launch in the Western Cape.

The high quality speaker and amplifier manufacturer has been a premium international brand since 2006, with a global R&D operation sourcing the highest quality components for their equipment, and building their products in China at competitively low manufacturing costs.

Audiocenter is distributed in Southern Africa by well-known distributor Viva Afrika, who, along with major Western Cape dealer BC Electronics, came up with the concept of a unique launch event in the local market in the comparatively underserviced Western Cape region. Audiocenter sent their product application engineer Roshan Malim and their product marketing specialist Esperanza Liu to facilitate a range of indoor and outdoor demos of the Audiocenter products, under the auspices of BC Electronics.

Says general manager at BC Electronics Astrid Castle, “Our idea was to bring more awareness of the Audiocenter brand to our event-focused dealer network in the Western Cape. Our own approach is to provide across the board pro-AV product mainly to the wholesale market in the region, but we wanted to take advantage of the strong support and backup we enjoy from Viva Afrika to showcase the Audiocenter brand here.’

The demos consisted of a range of programmed music for the KLA 28DSP, 210SP and 218DSP outdoor arrays, playing crystalline sound for 40 metres across a soccer field, as well as a demo of the entire range of their TS series for indoor venues of varying sizes.