Ayrton recently announced the appointment of Zane Cretten as the latest member of its
expanding sales team. Based in South Africa, Cretten will take on the position of regional
sales manager, with responsibility for sales across Africa and the Middle East, from 15
September 2017.

Cretten brings with him 11 years experience in the live events industry, specialising in
video and lighting. During this time he has worked with major global brands including
High End, Barco, Pandora’s Box, d3, CreateLED, Wings and Caliber.

“When the opportunity arose to join Ayrton I jumped at the chance,’ says Cretten. “I am
very excited to be joining such a highly-specialised, innovative lighting company. I’m
really looking forward to working with such a creative manufacturer and growing the
market share in Africa and the Middle East.’

“Zane will be a valuable addition to Ayrton’s international sales team with a key role
representing the company in this fast-developing region,’ says Ayrton’s global sales
director, Michael Althaus. “We are delighted to welcome him to the team and ensure
customers across Africa, and the Middle East benefit from the full Ayrton service.’