Visual displays and audio technology company Christie has announced the acquisition of Montreal-based Arsenal Media, a digital signage agency specialising in experiential installations, interactive content and strategic digital signage installations.
Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group. Founded in 1999, Arsenal Media boasts an enviable track record in delivering high impact digital signage and experiential installations that include collaborations with clients such as Viacom, Caterpillar, Nielsen, Cineplex, Morguard, Freeman XP, Chicago Mercantile Exchange, Gemological Institute of America, TAD Associates, and the Montreal Convention Center. Past collaborations between Christie and Arsenal Media have included the Miami Dolphins’ BuzzWall, Sun Life Financial’s branded gesture-based display at the Dolby Theatre, and Christie’s award-winning 24K and 8K lobbies in Cypress, California and Kitchener, Ontario.
As part of the acquisition, Arsenal Media’s co-founder, Denys Lavigne, will join Christie as the Senior Director, Experience Strategy and Creative Services within Global Professional Services. He stated: “We have cultivated an excellent relationship with Christie over the past six years, and this blending of expertise makes for a natural progression for both groups.’
Sean James, Vice President, Global Professional Services, added that Arsenal Media’s expertise in creating award-winning content, supported by a common thread strategy from concept to implementation, will allow Christie to broaden its digital signage capabilities.
To date, Christie’s digital signage products and solutions have included indoor and outdoor HD LCD flat panels, LED-based MicroTiles with proven DLP technology, Christie Spyder image processors, the multi-touch Christie Interactivity Kit and the Christie JumpStart content management system for large-format displays. Complementing these proven products and solutions are services offered by Christie’s Global Professional Services division. Christie can drive projects through to completion from consultation to design and installation by experienced field application engineers. Christie’s Network Operations Center (NOC) keeps systems running 24/7 with monitoring and maintenance of digital signage installations.
Projects completed by Christie Global Professional Services have included installations for The Walt Disney Company, Barneys New York, and LVMH Moet Hennessy’s Fresh retail stores.
