Saturday the 15th of October marked the official launch date of the new Claypaky
logo is imminent.
A company statement on the matter reads: “The need for modernity sometimes
requires a break with tradition. This does not mean betraying the ideals with which
the company was founded and has grown in the past forty years. However, the way
we see it, it does mean being in step with the times including purely from the point
of view of brand image, with our eyes firmly fixed on technological progress,
innovation and the future.’
The new logo has retained the characteristic Claypaky Pantone yellow found in the
previous logo, but the general graphic design is completely different, including the
writing of Claypaky as one word instead of two separate ones. The company would
like it to be known that this will now be the de facto means of referring to the
business.
The first public event Claypaky will attend with its new logo will be LDI in Las Vegas
from 21 to 23 October this year.
