Crestron, the global leader in advanced control and automation systems, recently
announced the establishing of a direct brand presence in China. This allows the
company to further enhance its service and support to customers in the region. This
followed the announcement of recently opened Crestron direct offices in India and
NE Asia (HK), and emphasised the company’s significant expansion in the Asia
Pacific region.
In exclusive partnership with Shanghai Golden Bridge, Crestron China will bring the
full Crestron service model to China, while the new, wholly owned Crestron
subsidiary in India includes a headquarters at RMZ Ecoworld, Bangalore, and
supporting regional offices. The Indian headquarters features a fully functional
Crestron Experience Centre, with state-of-the-art training facilities, as well as
various active workspaces – all showcasing the latest Crestron solutions. This
facility will allow the local Crestron team to provide hands-on, comprehensive
training and education on the latest solution offerings to Indian partners and
customers.
In Hong Kong, the new Crestron facility in Quarry Bay is a full service facility that
offers a Crestron Experience Centre, training facilities, advanced technical support
and more. With this new facility, Crestron will have a dedicated presence in all the
key North East Asia markets including Korea, Macau and Taiwan.
“Combining Shanghai Golden Bridge’s extensive infrastructure footprint and in depth
knowledge of the China market, with Crestron’s world class technology solutions,
technical support and sales and marketing programmes makes a lot of sense for
this market. Crestron and Shanghai Golden Bridge will create a full service Crestron
operation in China. We are currently building a Crestron Experience Centre, training
and support facility in Shanghai with further details coming to all our customers
very shortly. We will create a new benchmark for customer service to the channel
and our end clients,’ said Stuart Craig, CEO, Asia Pacific, Crestron.
Zhou Zhe, Director and General Manager of Shanghai Golden Bridge added “we will
provide a direct Crestron presence right across China including Shanghai, Beijing,
Guangzhou, Jinan, Chengdu, Hefei, Kunming and Guiyang, delivering to our
customers the full Crestron sales and marketing programmes, tailored to the China
market’.
Regarding Asia Pacific, Craig continued: “Asia Pacific is an increasingly important
market for Crestron and we are investing to support our customers, ensuring
opportunities for all. Crestron is fully committed to providing our partners in the
region with the highest level of customer experience and the tools and technologies
to help our partners grow their business. Our goal is to provide the full range of our
market leading technologies locally and to ensure our customer service leads the
industry. Over the next couple of weeks, local Crestron customers will receive
further details about the extensive services available to them and also information
regarding our upcoming launch celebrations.’
The new direct footprint will allow Crestron to help grow the business of its local
partners and resellers, allowing more clients in the region to optimize their biggest
investments spanning people, spaces and technology.
Crestron works with customers in Asia Pacific across various industry sectors
including education, corporate, government and defence, hospitality, healthcare and
residential.
