The SDVoE™ Alliance recently announced that Cypress Technology Co., Ltd., a leading
manufacturer of AV signal processing and home automation technology, has joined
the alliance as an adopting member. The company will work toward the organisation’s
goals of standardising the adoption of Ethernet to transport AV signals in professional
AV environments and creating an ecosystem around SDVoE technology that allows
software to define AV applications.

“Cypress has been at the very forefront of every shift in AV technology for more than
25 years, offering state-of-the-art AV devices to industry-leading companies around
the world,’ said Jones Hsu, vice president of research and development at Cypress
Technology. “Cypress has already designed several encoders and decoders using
SDVoE technology for our customers – most of them SDVoE members – who demand
the highest quality, lowest latency 4K60Hz 4:4:4 HDR video system solutions. Joining
the alliance and designing SDVoE-based products is a natural progression for us as
well as our customers.’

“We welcome Cypress to the alliance and appreciate their special contribution to the
ecosystem we are developing around SDVoE technology,’ said Justin Kennington,
president of the SDVoE Alliance. “Their ability to design, develop and manufacture
SDVoE-compliant devices gives OEMs a jump start to delivering a wide variety of
innovative products that exploit the SDVoE platform.’

Cypress will exhibit and officially announce its SDVoE-empowered products at the
upcoming Hong Kong Electronics Fair (Autumn Edition), 13-16 October.

All AV distribution and processing applications that demand zero-latency,
uncompromised video can benefit from SDVoE technology, which provides an end-to-
end hardware and software platform for AV extension, switching, processing and
control through advanced chipset technology, common control APIs and
interoperability. SDVoE network architectures are based on off-the-shelf Ethernet
switches thus offer substantial cost savings and greater system flexibility and
scalability over traditional approaches such as point-to-point extension and circuit-
based AV matrix switching.