Daktronics, based in Brookings, South Dakota, has entered into an agreement to buy Data Display, a transport focused display company. Data Display has manufacturing and engineering capabilities in Ireland and has served customers across the European Union and US.

Under the agreement, Daktronics will retain Data Display’s workforce of experienced sales, service, engineering and manufacturing teams. Data Display is headquartered in Ireland and includes a modern, ISO 9001:2008 certified manufacturing facility with 5.575 square meters of space in County Clare, Ireland.

With a focus in the mass transit industry for more than 30 years, Data Display specialises in providing electronic displays for real-time passenger information (RTPI) in bus and tram networks as well as providing customer information systems (CIS) for railway networks. The company has built a strong business in Europe and brings a complementary customer base, skilled workforce and valuable experience in the mass transit sector.

“We believe Daktronics and Data Display complement each other well. Daktronics is active in the transportation business, mainly in the US, and we have a global presence with offices and people in many countries, currently focused on sports, third-party advertising and video solutions. Adding the strengths of Data Display will allow our combined organisations to better serve transportation customers worldwide and broaden our leadership position on a global scale. Daktronics looks forward to further expanding its customer and market focus in Europe and surrounding areas,’ notes Daktronics CEO Reece Kurtenbach.