Integrated Systems Europe, the world’s largest AV and systems integration
exhibition, has confirmed that Daniel Lamarre, the President and CEO of Cirque du
Soleil, will present the show’s Closing Keynote speech on Friday 10 February 2017.

For over 30 years, Cirque du Soleil has been at the cutting edge of live
entertainment creation and production with shows such as Varekai, Amaluna,
TORUK – The First Flight, inspired by James Cameron’s Avatar, The Beatles LOVE
and Michael Jackson ONE combining stunning acrobatics, theatrics, visuals and
music. Cirque du Soleil has consistently shown how creative expression can benefit
from the adoption of the latest audio-visual technologies when used to enhance and
compliment a show’s key storylines. Today, the company operates across five
continents and is the world’s largest theatrical production company.

Before taking on his current role Lamarre enjoyed a long and distinguished career in
international business development in the creative industries, including time spent
with the TVA Broadcast Group, National Public Relations and Burson Marsteller.

Lamarre is currently responsible for Cirque du Soleil’s business strategy and
financial growth. He balances this with maintaining the integrity, culture and values
of the company alongside overseeing Cirque du Soleil’s creative department and the
creation of all news shows. He believes that creativity is the key to successful
commerce and cites his ability to alleviate fear for business people who look to
operate on a global scale as one of his key attributes.

Two of Lamarre’s greatest business achievements involve the music icons Michael
Jackson and The Beatles. Cirque du Soleil’s production of LOVE, based on The
Beatles’ music, is the only live show ever agreed upon by the group. The
celebration of Michael Jackson’s work ONE was produced after fierce competition
with other entertainment giants working with the performer’s estate. Both
accomplishments highlight Lamarre’s highly developed business skills and his ability
to connect and establish a close rapport with the giants of the creative community.
In 2012 he collaborated on the creation of the C2MTL Conference, a one-of-a-kind
coming together of leading creative and business professionals.

Lamarre said: “As emerging technologies continue to grow their influence on live
entertainment, it is timely for me to participate in ISE 2017. I will have an
opportunity to share my vision on how new technologies will have a huge impact on
artistic content.’

Managing Director of Integrated Systems Events, Mike Blackman, commented: “ISE
and its co-owners CEDIA and InfoComm International are proud to welcome Daniel
Lamarre as our Closing Keynote for ISE 2017. It will be fascinating to hear the
inside story of Cirque du Soleil from such a respected and successful business
development expert.’

ISE 2017 will take place at the RAI, Amsterdam from 7-10 February 2017.

Registration to attend ISE 2017 opens on October 1st 2016.

For more details visit: www.iseurope.org