DWR impressed with their stand at Mediatech Africa 2015, setting the bar high and
allowing for a lot of interaction with visitors.
According to Duncan Riley, Director of DWR, they always try to recreate the
international show experience in their stands.
“First impressions count and we wanted to create a lasting first impression at
Mediatech 2015. We wanted visitors to feel that they are attending an international
show and with all the international visitors who attended this year, I feel we
succeeded in that. The wonderful thing about Mediatech is that it’s creating of a
platform where end users can greet CEO’s and owners of great, national and
international companies, which is an amazing thing,’ he said.
When asked about two of their brands, Robe Lighting and Clay Paky, having their
own stands this year, Riley said that he did not see this as bad competition.
“It is great to see these brands doing their own thing and because we are all
situated in roughly the same spot at the show, I do not feel that any one is taking
away from the others. We have got quite a lot of brands. They are showcasing
some incredible products and it gives us all the opportunity to focus on specific
areas and products.’
As a separate attraction, DWR, together with Michael Broderick Lighting Design,
also displayed a short performance show, named “1 Man 1 Light’, that featured four
times a day throughout the show.
