ETC has announced the promotion of Darren Beckley to the role of sales manager for
ETC Ltd. In this newly created position, Beckley will oversee all sales activity in the
regions covered by ETC Ltd, including the UK and Ireland, northern and southern
Europe, the Middle East, and Africa. He will be based out of ETC’s London office and
will spend time in all territories, providing support to ETC Ltd’s regional sales
managers and their dealer and distributor networks.

Beckley has more than 15 years of experience working in the industry, including more
than a decade with UK-based dealer Stage Electrics. For several years, he was sales
manager for installation projects, leading a team responsible for designing and selling
integrated lighting, audio, video and stage engineering systems across the EMEA
region. He was also responsible for establishing the Dubai branch of Stage Electrics
and subsequently joined ETC as the regional sales manager for the Middle East in
early 2016.

“Darren has done an incredible job in his role as a regional sales manager,’ says Mark
Vassallo, ETC’s vice president of sales. “He is well-liked and respected by his
colleagues, and there is no doubt he will do a fantastic job as the ETC Ltd sales

ETC Ltd general manager, Matthew Brookfield adds: “Darren has demonstrated a
special aptitude for relationship building, which is important for ETC and all of our
customers. Together with his team of talented regional sales managers and the ETC
portfolio of products and services, we expect him to achieve great things in his new

Following Beckley’s promotion, ETC is recruiting for a replacement regional sales
manager for the Middle East. For details of this vacancy and other opportunities with
ETC, visit