Design and creativity are an essential part of the AV industry. However, design
thinking is not just a tool for designers. It’s a way to approach and solve problems by
understanding human needs and creating solutions that meet them. But what
approach do you take to design? How can the principles of design thinking drive your
business and bring you closer to your customers?

Attend TIDE to contextualise the technology that you will see at the ISE trade show.
Together with other creative and business professionals in the AV industry, go on a
journey to learn how your business can harness the power of design thinking to
develop a competitive edge. Explore the way design impacts every aspect of our
business and hear from some of the most innovative minds about how they approach
design.

Explore the creative side of AV with artists, visionaries, and innovators who are ready
to share the dynamic results and incredible experiences that come from taking a
closer look at the role design thinking plays in business. Join us the day before
Integrated Systems Europe to contextualise the technology you will see on the show
floor.

For more information, kindly visit http://tideconference.com/amsterdam