International creative design practice Painting with Light was commissioned by
Panasonic to produce a high-impact multimedia live show for their stand at the 2017
ISE (Integrated Systems Europe) expo at Amsterdam RAI.

Painting with Light’s creative director Luc Peumans initiated the idea of
simultaneous tracking and projecting onto multiple objects. It was a mission for
which no-one could calculate a potential success rate in the confined and frenetic
space of an exhibition booth.

Panasonic’s Hartmut Kulessa and Thomas Vertommen, both in charge of the Visual
Systems Marketing, first asked the question which fired Peumans’ love for creative
risk and experimentation … setting a trail of events in motion!

“Luc’s vision and determination plus the unwavering support from Kulessa and
Vertommen were real driving forces,’ confirms Michael Al Far, Painting with Light’s
video content producer who was right at the hub of the action.

Peumans’ hand-picked team included Al Far as the visual designer and Painting with
Light’s project manager Wouter Verhulst – who worked on delivering this exciting
and exacting collaboration which produced stunning results that illustrated the
power and versatility of the new super high brightness Panasonic PT-RZ31 31,000
lumen laser projector and the newly launched PT-RZ21 laser projector with 20,000
lumens.

Painting with Light worked closely with Airstage from Germany who provided two
1.2 metre diameter helium filled remote-controlled flying orbs, which were also
part of the show.

Fourteen Panasonic projectors were utilized in total.

Four PT-RZ31s fitted with ET-D75LE6 lenses beamed onto the curved screen; three
PT-DS12s with ET-D75LE95 short throw lenses were built in to the stage and
covered the back wall; three PT-RZ21s with ET-D75LE50 lenses tracked the moving
objects from the front, working in conjunction with two PT-DZ21K2s positioned at
the sides … and the floor projection was delivered by two PT-RZ31s with ET-D75LE6
lenses.

Painting with Light specified a BlackTrax real-time motion tracking system and a d3
media server to be at the heart of the control system.

The orbs and the illusionist were fitted with BlackTrax beacons and the associated
cameras were positioned on the trussing above the stand. A moving panel made
from screen material which moved in and out at different times was also tracked
and mapped for the show. This was actually handled by the magician … due to the
tracking, he had the freedom to move the panel about in time and space without it
losing content.

Eight Robe DL7S Profile moving light fixtures were also linked to the BlackTrax
positional data, programmed by Painting with Light’s Niels Huybrechts, and the
show was timecoded triggered to play every hour on the hour.

Airstage, BlackTrax and d3 were active partners with Painting with Light on the
project, and each deployed a product specialist – John Barker from Airstage,
Andrew Gordon and Marty Cochrane from BlackTrax and Vincent Steenhoek from d3
– to assist in delivering this exciting and unique challenge.

A complete mock-up and trial run of the full show took place the week before the
expo at Painting with Light’s studio in Genk. Backstage Academy from the UK was
invited to provide “filler’ video content to run for the 55 minutes between each live
projection show.