IBC has announced key additions to its executive line up of 2012 Conference keynote speakers. The keynote sessions are the scene-setters of the conference and feature the most significant personalities in the industry today, from traditional broadcasters to advertising giants, including The Walt Disney Company, Samsung, BBC and Ogilvy & Mather Worldwide.
“The Keynote Sessions set the tone and agenda for our conference by establishing the key themes and hot topics which are further explored throughout the programme,’ says Michael Lumley, IBC’s Conference Chairman. “The speakers are industry leaders whose vision and wisdom help push the boundaries. I’m delighted that IBC continues to be the chosen venue for such eminent professionals from across the globe to help define where our industry is going and provide some of the answers.’
Amoung the speakers on line-up are John Kennedy ( IBM, USA) Mike Darcey (BskyB, UK) and Brian Sullivan (Sky Deutschland AG, Germany)
The speakers will deliver thought provoking insight on the hottest topics, providing strategic overview and visionary opinion, sharing insight into their business experiences and pitfalls, as well as their vision and predictions.
Keynote Sessions includes topics on:
1. The Rise and Rise of Broadcasting? The Next Chapter…
2. The New Advertising: How the Medium and the Message are Adapting to the New Digital World
3. Digital Media Connections: How Viewer Behaviour is Driving New Revenue
4. The London 2012 Debriefing: Analysing the Summer Olympic Games
Further information, including full biographies for all speakers involved in the IBC2012 Conference can be found at www.ibc.org/conference .
To register now and receive early bird discounts visit www.ibc.org/register
