Leading video conferencing supplier Imago South Africa is launching a new
corporate identity and name-change to underline its independent status and
commitment to its market.

Its new name – SkyGroup Communications and positioning statement “Completely
Connected’ – is a signal to customers that sustained growth is on the horizon, said
Johannesburg-based sales & marketing director, Dirk Schreuder.

He added: “It is the ideal time to showcase our independence following strategic
growth that firmly positions us as South Africa’s leading video-conferencing
distributor.

“Last financial year, we achieved 43,2% sales growth. Over the last two years we
have more than doubled our reseller-base.

“We forecast continued double-digit sales growth on the back of continued
development of our basket of high quality video-conferencing and voice solutions.’

The new identity also underscores the business’s separation from the international
Imago Group.

The South African operation was previously a subsidiary of Imago Group plc, a
European business that was subsequently acquired by NASDAC-listed ScanSource
Inc. Imago South Africa was not part of the transaction.

All equity in the South African business is now held by local managers and a UK-
based investor.

“Since separation from our international parent we have enjoyed phenomenal
growth,’ said Schreuder. “Our name-change is designed to usher in the next growth
phase.’

This confidence is based on the strength of the “brand basket’ now being marketed
by SkyGroup Communications. The product mix includes:

• LifeSize (cloud-based conferencing solution extending visual communication
from the boardroom to desktop and mobile)
• Yealink (video conferencing for SMMEs)
• Barco (manufacturers of plug-in ClickShare wireless presentation tools)
• Pexip (on-premise, cloud or hybrid visual communication solution)
• Tely (cloud optimized huddle room solution)

“Our resellers not only demand top quality like this, they also expect a responsive
distribution partner who provides superior technical support. Total commitment to
the market is expected,’ said Schreuder. “That commitment is now assured –
thanks to our independence and an ownership structure that accommodates local
management.’

Despite the prospect of zero GDP growth in 2016, the SkyGroup team believes
continued expansion is achievable.

“We have a qualitative edge across the product mix,’ noted Schreuder. “We are
therefore well positioned versus other technology platforms.

As a level 3 BEE contributor SkyGroup Communications is committed to equal
opportunity for all and adhere to the BEE code of good practice.

“We regard BEE as a key driver of sustainable growth,’ said Schreuder. “It is an
exciting way to differentiate your business and achieve competitive advantage.

“Our long-term vision is to maintain a leadership position through product
excellence and quality support. We plan to harness every driver of growth, and that
includes future partnership with black associates who can add further value to our
business.’

SkyGroup Communications is a member of the South African Communication
Industries Association.

For more information visit www.skygroupcom.co.za/ or call 011
463-0013