InfoComm International, the leading trade association serving the professional audiovisual communications industry worldwide, has entered into a friendship agreement with the South African Communications Industries Association (SACIA), the trade association dedicated to promoting the adoption of professional standards and ethical business practice in the communications industry throughout Southern Africa.

InfoComm and SACIA share a mission to further their respective members’ businesses and their industries. To accomplish their common goals, the groups have agreed to share best practices in areas of mutual interest, promote educational opportunities, foster implementation of industry standards and support industry certification efforts. InfoComm and SACIA will also cross promote membership in both associations.

“InfoComm is delighted to enter into our first official friendship agreement with SACIA,’ said David Labuskes, CTS, RCDD, Executive Director and CEO, InfoComm International. “We have worked jointly over the years to advance the industry, and the timing is right to work more cooperatively for the benefit of our membership.’