InfoComm International, the trade association representing the $US178 billion
commercial audiovisual industry worldwide, has changed its name to the Audiovisual
and Integrated Experience Association™ (AVIXA™). The change reflects AVIXA’s
broadening mission to be an industry hub, while also acting as a catalyst for market
growth beyond what has been considered traditionally as professional AV.

AVIXA’s trade shows worldwide, including the North America show, June 2-8 in Las
Vegas, will continue to operate under the InfoComm name. The rebranding comes
about in the context of the changing recent character of the global AV industry – a
shift to an industry of solution providers that use audiovisual technology to create
outcomes. AVIXA membership has grown to include experiential designers, content
creators, IT companies, and users of AV solutions across a growing cross section of

By adopting the name AVIXA, the industry association, which operates as a trade
organisation representing companies and a professional society representing
individuals, aims to reflect both what its members do (AV) and what they create for
customers, which are integrated experiences (IX).

“The AVIXA board of directors has set out an ambitious plan to grow the association,
increase awareness of AV experiences, and reinvent our brand in order to propel this
industry into the future,’ said Gary Hall, CTS-D, CTS-I, president of the AVIXA board,
and federal strategy, planning and operations leader at Cisco Systems. “With new and
different people and technologies coming into this space, we are thrilled that AVIXA
will be home to all of them.’

AVIXA was founded in 1939 as the National Association of Visual Education Dealers. In
1949, NAVED merged with the Allied Non-Theatrical Film Association to form the
National Audio-Visual Association. NAVA changed its name to the International
Communications Industries Association in 1983, which became InfoComm
International in 2005.