The pre-show Opening Panel Discussion is set to take place on 8 February, the day
before Integrated Systems Europe opens its doors, at the RAI, Amsterdam. The
event will be led by David Rowan, Editor-in-Chief of WIRED UK magazine, who
will moderate a panel made up of leading business and technology experts.

The Opening Panel Discussion will explore how the convergence of AV and IT, driven
by the rapid evolution and implementation of IP technology, has created increasing
technical challenges and business opportunities for the installation and integration
market sector. Under the theme and title of “How Sensors are Bringing AV and IT
Together’, the expert panel will seek to answer key questions on one of the
businesses hottest topics.

Participants in the Opening Panel Discussion:

Toni Barnett: CDEC, Managing Director. Barnett leads a £13m business with a
team of 40 operations, sales and admin staff and around 50 engineers working
across the UK for professional integrator CDEC. She first started selling into the
education sector (CDEC’s core business today) over 20 years ago and has a first-
hand understanding of how technology in education has evolved. The company has
won Reseller /Integrator of the Year at the AV Awards twice in succession, amongst
a number of other accolades. Under her direction, CDEC is now involved in high
level projects and covers a broad range of verticals nationwide.

Jonathan Wagstaff: Context, Country Manager. Wagstaff has managed global data-
collection projects for major IT vendors and is currently responsible for the UK and
IE IT distribution, reseller, and retail panel for Context. The company collects both
sales and pricing data at every point in the supply chain to provide fact-based detail
of total end user consumption; complete margin visibility; and real channel sales
figures for both B2B and retail clients. He has close relationships with many UK
GTDC members and is active in panel recruitment. Wagstaff has also held roles as a
consultant with Accenture UK and Essex County Council.

Kevin Morrison: Harman, Executive Vice President. Morrison has been involved in
the AV & IT (Hardware & Software) and Broadcast industries internationally for over
25 years. Previously Morrison was the CEO and a founder of Endeleo Group, which
was acquired by AMX in October 2006. Initially responsible for the creation and
development of the AMX Network Media Group, Morrison was appointed to the role
of Managing Director of AMX Europe in 2008. AMX was acquired by the Harman
Group in April 2014 and in October 2015 he was appointed the Senior Vice President
of the Enterprise Strategic Business Unit. He is now responsible for global sales of
Harman brands under the Harman Professional Division.

Mark Grady: Google, Android & Chrome for Work, Channel Sales Lead, EMEA.
Working with business customers Grady looks after the sales and business
development of Google’s suite of Chrome and Android products in Europe, the
Middle East and Africa. This includes Chromebox for Meetings which is Google’s
video conferencing product, and management of Chrome devices in digital signage
solutions. Prior to joining Google in 2013, he worked for over 15 years in
marketing, business development and management roles with Virgin, Orange and
Microsoft.

Bernd Eberhardt: NEC, President and CEO, NEC Display Solutions. NEC Display
Solutions Europe has its European headquarters in Munich, Germany and is
responsible for all business activities in EMEA. It benefits from the technological
know-how and technologies of the NEC Corporation and, with its own R&D, is one of
the world’s leading manufacturers offering a wide product range of leading display
solutions. The display product portfolio ranges from entry-level to professional and
specialist desktop LCDs, via large-size public displays for digital and retail signage.

Free to attend for all registered ISE attendees, the Opening Panel Discussion will
take place in the Forum at 18.00 and be followed by the official Opening Reception
in the Forum Lounge. Complimentary food and drink will be available for all
attendees.

For more information and registration, please go to: www.iseurope.org/opening-panel-discussion.