JAA Systems Sdn Bhd (JAA.S) has sold the first-ever Calrec Audio console into
Malaysia just one month after being appointed as Calrec’s exclusive distributor in
the region. The brand-new Brio console has already been installed and gone live at
24-hour news and information channel Astro Awani for use on news and chat shows.
“Although Brio occupies a small footprint and is easy on the budget, it is still a true
broadcast mixer with the comprehensive feature set we need,” said Rizal Ali, senior
assistant Vice president, technical operation-management at Astro Awani. “We had
just six hours of downtime to switch from our old mixer to the Brio console. With
the help of JAA.S, we were able to integrate the new console into our facility and
bring it online very quickly.”
JAA.S, Calrec’s distributor for Malaysia, Indonesia, and Singapore, provides sales
and service including 24/7 phone support and other direct on-site support.
“Calrec’s new Brio mixer is a compact and powerful mixer that easily copes with
more than its price suggests,” said David Chan, director at JAA.S. “Getting the first
reference site in a new territory can be a challenge.
“With a broadcaster as respected as Astro Awani providing the benchmark, other
broadcasters will gain awareness and confidence in the Calrec brand. I’m certain
that further exposure to Brio and other Calrec consoles will drive rapid and
meaningful growth throughout our territory.”
“We were confident that David and the team at JAA.S would be successful in
introducing Calrec technology to Malaysia, Singapore, and Indonesia,” said Anthony
Harrison, international sales manager for Calrec. “We’re extremely pleased with
how quickly and convincingly JAA.S was able to convey the value of Brio to
potential customers and move forward with our first sale into Malaysia. With JAA.S
on hand to provide local support, customers know they will also enjoy a high quality
service that matches their console.”
Further information about Brio and other Calrec products is available at calrec.com.
