The Fifth Estate Ltd is thrilled to announce the growth of the company, with the
arrival of well-known entertainment technology editor and journalist, Lee Baldock,
who joins the group of experienced marketing content producers and strategists.
Baldock, who left Light & Sound International (LSi) magazine this spring, joins The
Fifth Estate as senior account director.

Based in Sussex, Lee will work from the company’s seaside office near Brighton.
Working closely with creative director Sarah Rushton-Read, his focus will be on
business development, alongside helping existing clients craft their brand stories for
the variety of audiences and platforms that today’s marketing communications need
to reach.

Baldock’s long career has seen him spend 22 years representing the entertainment
technology industry working on leading B2B publication LSi, gaining experience
under the editorships of both John Offord and Ruth Rossington, before becoming
editor and head of PLASA Media, a position he has held successfully for the past 13
years. In this role, Baldock has maintained LSi’s dominant position during a time of
great change in media. He played an integral role in developing LSi’s popular
website, and in 2007 was one of the first editors in the industry to introduce a free
digital version of his publication, supported by a digital newsletter and social media
presence. Today, LSi is widely considered one of the most important trade
publications in the show technology industry.

“I’m excited to be joining the team at The Fifth Estate,” says Baldock. “I’ve known
the company since its inception, and have always been impressed by its output and
its role in helping connect some really innovative technology producers to the
creative people who use that technology out in the marketplace. I’m very much
looking forward to being part of that process, and to getting a view of this
fascinating industry from a slightly different angle.”

Sarah Rushton-Read, founder and creative director of The Fifth Estate, says: “We’re
delighted that Lee has chosen to join our company as senior account director. He
joins us at a perfect time in the business’s development, as we rebrand and refocus
our services to meet the ever-changing landscape of corporate communications. Lee
has proved himself to be an excellent writer and communicator, editor and project
manager. He has a keen eye for detail and a compendious knowledge of the
industry and its people.”

She adds: “Lee’s role will be twofold: to work with our existing clients to develop
their brand storytelling across all channels – digital and print – and to help develop
new business opportunities for The Fifth Estate. Lee has always been a passionate
and dedicated supporter of the industry. He will be a huge asset to the company
and a welcome colleague in the office.”

Baldock is joining Sarah Rushton-Read and The Fifth Estate team for this week’s
Prolight+Sound exhibition in Frankfurt, Germany (4-7 April).