Dubai based event production specialist Maestra announces the launch of a new
independently owned London venture, which will be headed by Justin Hammond,
well known in the event industry for his energetic style of management.

Maestra London has a new office and warehouse premises at the high-profile
riverside Royal Arsenal development and has made an initial half a million pound
investment in new technology, which has included the purchase of premium brand
audio and video equipment.

A full-time staff of 10, plus Justin makes the company immediately operational
from January 4th 2016, with further equipment and personnel to be announced in
the New Year.

Maestra London will further embrace, develop and expand the imaginative flair and
high production values that has characterised Maestra Dubai.

Combined with the resources of the Dubai office – headed by Thomas Clements –
this will establish Maestra as a truly international creative production resource
based in two vibrant international cities, with a reach that facilitates work across
Europe and the Middle East.

Thomas comments, “Justin’s vast experience in designing and producing innovative
shows is invaluable, together with his extensive contacts and great communication
skills, he is the perfect fit for Maestra. We look forward to delivering more of the
very best brand experiences and live events for a greater diversity of clients’.

Apart from the strategic locations as key business hubs, Maestra London and
Maestra Dubai will benefit from the potentials of sharing staff, knowledge and
resources in both regions.

Justin has been at the helm of busy UK event production company PR Live for the
last 5 years. He commented, “Launching Maestra London is a fantastic opportunity
to offer the highest standards of international production throughout Europe and the
Middle East. We will emphasise our people-orientated model encapsulating a
friendly, personal and thorough approach to client handling whatever the size or
scope of the project. We have some amazing creative talent on-board and a truly
fresh and inventive approach’.

This and the latest technologies available in both Europe and the Middle East will
allow Maestra London and Dubai to offer the best standards and continuity to all
clients wherever their events are located.

The launch of Maestra London also sees the release of a new Maestra logo and
brand identity for both companies.