Martin Audio has appointed Auckland based Jansen Professional Audio & Lighting as
its new distributor for New Zealand, with immediate effect.

Jansen director Simon Adams confirms that the company will also be handling sales
to the Pacific Islands, including Fiji. “We approached Martin Audio once we knew
the brand was available because we recognised that it had huge untapped potential.
In fact we have had our eye on Martin Audio for some time.’

As the oldest sound company in New Zealand Jansen has maintained a reputation
for delivering high quality, reliable audio and lighting solutions since 1949 — and in
their capacity as installers have specified and fitted Martin Audio solutions in the

Working across all market segments, and with other leading brands such as Allen &
Heath in their pro audio distribution portfolio, the move is logical for both parties.
States Adams, “We had the ability to provide artist-to-audience coverage — with
the exception of the final part of the equation, where there was a large hole … and
now we have the loudspeakers!’

His aim is to extend the visibility that Martin Audio already has in the bar market
into churches, auditoriums, outdoor work and school performance spaces where he
believes there is huge potential. “The church market in NZ is huge, while many
schools are investing heavily in auditoriums that can do double duty as public
performance spaces,’ he states.

An immediate priority will be to give exposure to the manufacturer’s new CDD
range of installation speakers, launched to widespread acclaim in Frankfurt this
spring, by setting up demo areas at their facility. “We will invite system integrators
and installers along to experience it for themselves and we will also take the CDD
range on the road,’ Adams confirms.

The Jansen director says that he couldn’t be more optimistic about the future
relationship. “The response back from our customer data base has been 100%
positive and we look forward to representing Martin Audio to a wider audience than
it has been able to reach in the past. I think we will all be surprised at the growth.’

His optimism was shared by Martin Audio’s APAC Account Manager, Andy Duffield,
who stated, “In looking for a new distributor for New Zealand, one of the main
criteria was the need to provide the existing and prospective local customer base
with a proactive, knowledgeable and enthusiastic partner able to meet the market’s
needs and expectations in both pre- and post-sales service and support.

“Jansen brings a wealth of experience both as a distributor and installer in New
Zealand and further afield, thanks to their work both with Martin Audio and other
complementary brands. Their ability to service products locally will also be
extremely beneficial to Martin Audio’s many users in New Zealand and we are
excited by the possibilities this new relationship opens up.’