Messe Frankfurt has announced the signing of a joint-venture agreement
with Chinese exhibition organiser Guangdong International Science and
Technology Exhibition Company (STE) to work together on ProSound + Light
Guangzhou, which is China’s second largest and Southern China’s largest
industry show for the professional audio and lighting industry.

The 2013 edition of ProSound + Light Guangzhou will take place 9 – 12
March at the China Import and Export Fair Pazhou Complex, Guangzhou,
China and is expected to attract more than 900 exhibitors in an
exhibition space of 90,000 sqm. In 2012, the show attracted 757
exhibitors who displayed their products and services in 70,000 sqm. Held
concurrently with Music Guangzhou, more than 43,257 people visited the
show.

A well regarded industry event now in its eleventh edition, ProSound +
Light Guangzhou is supported by the Department of Science and Technology
of Guangdong Province, Department of Culture of Guangdong Province,
Enping Municipal People’s Government, Guangdong Science and Technology
Exchange Centre with Foreign Countries, China Association of Recording
Engineers, Guangdong Entertainment Association, Guangdong Association of
Recording Engineers, Guangzhou University AV & Lighting Technology
Institute and the Guangdong Hi-Tech Enterprise Association.

Commenting on the new joint-venture Mr Jason Cao, Senior General Manager
of Messe Frankfurt (HK) Ltd said: “We are looking forward to working
closely with the organisers of ProSound + Light Guangzhou. As one of
the world’s largest trade fair organisers, Messe Frankfurt brings its
overseas and domestic resources to the show with its professional
experience in running the Prolight + Sound brand shows worldwide, such
as Prolight + Sound in Frankfurt, Germany, one of the world’s best known
industry shows, the highly respected Prolight + Sound Shanghai which is
China’s leading annual show, as well as Prolight + Sound NAMM Russia,
which made its debut in 2012.”

Representing Guangdong International Science and Technology Exhibition
Company Mr Hanrong Wu, Director, added: “Since our first edition in
2003, we’ve been focusing on making the show the largest audio event in
Southern China. Now to improve the show’s international status we have
established a strategic partnership with Messe Frankfurt to turn the
show into a truly global business platform for exhibitors and visitors.
We believe this will also encourage technical development and
communication within the Chinese industry. We believe that Messe
Frankfurt’s international and domestic expertise will add tremendous
value to our show’s reputation.”

ProSound + Light Guangzhou is strategically well placed to offer a
variety of sourcing options as Guangzhou, the capital city of Guangdong
Province is China’s pro audio and lighting base with around 80 percent
of pro sound and lighting manufacturers producing 70 to 80 percent of
China’s pro audio products. While Enping city, located in southwest of
Guangdong, is recognised as the microphone import and export base, where
the gross export value is around USD 120 million (about 60 percent of
China’s total export value). Furthermore, Huadu District, located in the
northern part of Guangzhou city, has earned its name as China’s audio
manufacturing centre by contributing an annual production value of RMB
21 billion (USD 3.38 billion), accounting for half of the total
production in China.

The varied product categories for ProSound + Light Guangzhou are:
professional audio equipment, broadcasting and recording equipment; KTV
equipment; DJ equipment, conference and PA systems; AV technology,
stage, studio and event technology; professional lighting equipment;
laser technology and special effects equipment; pro-audio and
lighting-related computer hardware and software acoustics technology,
pro-audio and lighting accessories; LED display screen; related
services; associations and media.

All of these product categories are expected to attract visitors from
numerous industry sectors such as: sound engineering companies, lighting
engineering companies, franchisers / agents, sound and lighting
manufacturers, TV / radio stations, amusement parks, clubs / bars, stage
equipment engineering companies, video engineering companies, theatres /
stadiums, performing companies, lighting, hotel / supermarket / store
accessory companies, municipal engineering / estates, stage equipment
manufacturers, government departments, concert halls, orchestras /
troupes, video companies, media, industrial associations, and audio
colleges / institutes.

For more information about ProSound + Light Guangzhou, please visit
www.soundlight.cn