Metric Halo has appointed Benjamin Pro Audio as its distributor in South Africa.
Based in Pretoria, Benjamin Pro Audio specialises in high-end equipment for studios,
acoustic consultation, and acoustic design. It will handle Metric Halo’s entire product
line, from its flagship eight-channel ULN-8 preamp/converter to its production
bundle of great sounding plug-ins – and everything in between.
“Benjamin Pro Audio’s extensive knowledge of the gear they sell for use in the
studio and on location, as well as their commitment to finding the right solutions for
their customers, will serve Metric Halo well,’ says Stu Buchalter, Metric Halo’s vice
president of worldwide sales. “They’re passionate about audio and they only sell
equipment that they believe in. We look forward to seeing Benjamin Pro Audio
continue to advance Metric Halo’s legendary sonic quality, future-proof design and
superior flexibility throughout South Africa.’
“There is currently a strong push for better audio quality in South Africa and we’re
striving to fulfill that need,’ says Jacob van der Westhuizen, CEO of Benjamin Pro
Audio. “When a client calls with a Metric Halo-related question, whether it’s
regarding an interface, the MIO Console routing software, or daisy-chaining units, I
can walk them through the solution because I am extremely familiar with Metric
Halo products. In this way we strive to build loyalty and trust. In general, we’re
looking at the long term. We recommend the very best solution for a client’s
particular situation, regardless of the short-term profit. We’re building
relationships.’
He continues: “Metric Halo is a great company to partner with in that regard. Their
commitment to “future-proofing’ their equipment is amazing, and it allows us to
recommend their hardware and software solutions knowing that they’ll always
receive full support. Metric Halo takes pride in what it produces – and it shows. The
sound quality of Metric Halo preamps, converters, and DSP algorithms is second to
none. We’re looking forward to getting more Metric Halo into studios and road racks
across South Africa.’
