Middle Atlantic Products recently announced two new additions to the company’s
product management team. Alec Conrad joins as senior product manager for the
company’s signal path offerings, while Bret Leatherwood is the new product
manager for infrastructure accessories. In these roles, Conrad and Leatherwood will
oversee product development and drive strategies for delivering new, customer-
driven offerings in their respective categories.
“The foundation of any reliable AV system is a solid infrastructure, purpose-built for
the job. To meet our installers’ needs and deliver the most dependable racks,
cabling solutions, and power management solutions, we need product management
professionals that understand the customer, the market, and the application inside
and out,” said Tim Troast, director of product management at Middle Atlantic. “Alec
and Bret bring a wealth of experience and a proven track record that will build upon
our history of innovation by solving the challenges that continue to face our
customers as the complex world of AV evolves.”
As Middle Atlantic’s signal path product manager, Conrad will manage all aspects of
the company’s connectivity and signal management products. Prior to joining the
company, he was the pricing and promotion senior marketing manager at SnapAV.
He has also held analyst and sales representative positions for American Tire
Distributors and Feldkirtcher/Budnick, Inc. Conrad earned his bachelor’s degree in
marketing and an MBA from Kent State University.
Leatherwood will oversee product development and programs for Middle Atlantic’s
unique line of rack accessories, including custom rack shelves, rack lighting, and
thermal management. Before joining Middle Atlantic, he served as product manager
for TV mounts and A/V equipment racks at SnapAV. Leatherwood holds a bachelor’s
in business administration from the University of North Carolina – Wilmington and
an MBA from East Carolina University.
More information about Middle Atlantic products is available at www.middleatlantic.com.
Middle Atlantic Products has been part of the Legrand group since its acquisition in
2011.