The 2019 iterations of Musikmesse and Prolight + Sound will be held concurrently at Messe Frankfort, from 2 to 5 April, offering two fairs at the same time and place.

“Musikmesse and Prolight + Sound are combining their strengths, with all days now concurrent, in compliance with requests received from the sector,” says Michael Biwer, group show director of the Entertainment, Media and Creative Industries Business Unit of Messe Frankfurt Exhibition GmbH.

Musikmesse will strengthen its profile as the platform of choice for the exchange of ideas and information between music-industry professionals. Visitors can discover the entire spectrum of products for the music and live-entertainment sector over a combined four-day period. “The concept for 2019 emphasises the strengths of the two trade fairs: professionalism, internationality and the synergistic effects between the industries represented,” says Biwer.

According to Biwer, the floor plan for Musikmesse and Prolight + Sound has been designed to achieve the best possible concentration of products groups and themes. The entire spectrum of audio products will be concentrated in a single exhibition hall (Hall 8.0) for the first time, where visitors will find public-address systems, permanent sound installations, and studio and recording technologies. Hall 12 will be home to lighting, stage equipment, entertainment technology and event safety and security systems. Hall 4 brings together associations of the music and event sector and will host a joint business and networking area for both fairs. Halls 3.0 and 3.1 will offer a host of keyboard, percussion, plucked, string and wind instruments, as well as sheet music and equipment. Rounding off the hall layout is Forum.0 for full-range companies and the Congress Centre with the programme for musical instruction.

With free admission on all days of the fair, free cloakroom service, guided tours and many other benefits, the ‘Insider’ VIP programme means qualified dealers receive first-class treatment. In 2019, the programme will be extended to include buyers from the entertainment-technology sector. Also new will be a joint hall dedicated to business and networking for both Musikmesse and Prolight + Sound (Hall 4.1), which will offer a lounge with a lecture stage and catering zones, designed to encourage business discussions in a relaxed atmosphere.

Biwer explains that the Saturday following the fair has not been cut from the programme, but will be taking a new format with a B2C focus, and will be marketed separately as Musikmesse Plaza on 6 April. The new event will take the form of a pop-up market with numerous musical events and direct exhibitor sales. The Musikmesse Festival, which accompanies the trade fair for the music industry, is being extended by a day and will present musical highlights throughout Frankfurt.

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