NEC Display Solutions Europe and Coca-Cola have partnered in Europe to promote the development of Digital Signage installations in cinemas at CineEurope 2014, currently being held in Barcelona, Spain.

NEC is working with Coca-Cola to create CineEurope’s most interactive and visually appealing show lounge. It will demonstrate the exciting future of the cinema-going experience to the industry. Coca-Cola chose to work with NEC based on its vast range of cinema solutions optimising every space in the cinema, from outdoor billboards to the foyer and concession stands, through to the latest projection technology for the big screen.

Coca-Cola invited NEC Display Solutions, YCD Multimedia, Littlebit Technology and Intel to provide digital media and digital menu signage presence on its booth on the Trade Show.

NEC installations on the Trade Show include motion-activated film promotion and a Coca-Cola-themed bar using 46-80-inch MultiSync LCD displays. The NEC XUN Series displays will host a 55-inch experience video wall promoting sale items, film trailers and sponsorships. Concession stand menu boards, cash register displays and way-finding solutions on the booth are supported by NEC V Series large format displays. Additionally, there will be a Coca-Cola “Splash’ projection setup using two NEC PH1400U flagship projectors with the integrated hardware edge-blending function. Visitors will get to see the high-end 3-chip large venue projector producing unique picture quality at the highest resolutions live in action.

Stefanie Corinth, Senior Vice President Marketing & Business Development at NEC Display Solutions Europe, said: “Having worked with Coca-Cola over the past few months on this project, I can testify that it is going to be the hotspot at CineEurope. Visitors will be able to get a real-world flavour of the total cinema experience they can offer to their guests to continue growing sales and building loyalty. With 10 years’ experience attending CineEurope, NEC has a rich heritage in the industry. Partnering with Coca-Cola to showcase the future of digital signage solutions for cinemas across Europe is certainly a highlight for us.’

Corinne Thibaut, International Director Cinema & Leisure at Coca-Cola, commented: “People go to the movie to be entertained and enjoy unique experiences. Together with NEC we have showcased all the digital media and signage possibilities for cinema operators, aiming at delivering unique experiences for movie-goers. It will be a place for CineEurope visitors to envision the future and dream big for the cinema industry.’

Coca-Cola is the main official corporate sponsor of CineEurope, the largest pan-European convention and trade show for cinema exhibition and distribution. The show is attended by thousands of sector professionals from more than 65 countries looking to gain industry insights from over 150 companies.