Avid® (Nasdaq: AVID), a leading global media technology provider for the creation,
distribution, and monetization of media assets for global media organizations,
enterprise users and individual creative professionals, today announced the release
of a new book titled The Storyteller’s Dilemma: Overcoming the Challenge of the
Digital Media Age, written by Avid Chairman and Chief Executive Officer, Louis
Hernandez, Jr. The book examines the impact of technology on society in a
connected, digital age, and the harsh economic realities of an evolving media
landscape. Hernandez, Jr. explores the origins of this rapidly evolving digital
transformation and proposes new ideas and solutions to help everyone across the
media ecosystem—from the largest media enterprises to the individual artists—all
of whom are confronted by the unintended economic consequences of digitized

The Storyteller’s Dilemma guides a global community of film and video editors,
news broadcasters, musicians, audio engineers and leading media professionals in
four parts: How we all play a part in a digital world, how we got here, why things
do or do not work and where we can go from here. Part one establishes that
humans are born storytellers, and stories are vital to our social fabric. The way we
interact with audio and visual media has a profound effect on our culture and
everyday lives. Across various industries, organizations have struggled to adapt and
thrive as digital technologies have disrupted their business models. Parts two and
three delve into technology’s role in storytelling, the current media landscape, and
the unintended social and economic consequences of digitizing media. As digitization
accelerates, there are new ways for people to share their creativity and consume
content. Media companies and professional content creators face a digital revolution
that is moving faster than the industry’s ability to adapt and expand on its
traditional role. In part four, Hernandez, Jr. addresses the challenges of the digital
age and proposes a comprehensive solution and vision, which will allow media and
entertainment professionals to connect to common elements and have the freedom
to use the creative tools they want, ultimately connecting creators, distributors and
consumers more powerfully.

The most prominent media enterprises around the globe rely on Avid solutions to
help create, manage, distribute and monetize their media content. A vast majority
of Oscar®, Grammy® and Emmy® Award nominees and winners rely on Avid
creative tools and production workflows to tell their stories. From extensive
discussions with and inputs from Avid’s preeminent client and user community
during his travels to all corners of the globe, Hernandez, Jr. uses this unique
knowledge gained to establish his vision for the future—one in which the complexity
and imbalance of the media industry is replaced by new processes, resources and
tools that simplify and streamline how content is created, distributed and
monetized. This vision ultimately serves the needs of the industry’s most
inspirational and award-winning thought leaders, innovators and storytellers who
push the boundaries of creativity and artistry.

Several of Avid’s prominent users also contributed to the book, including Maryann
Brandon, ACE, Jesse “Corparal’ Wilson, Jason Stewart, and more.

The Storyteller’s Dilemma is available for purchase on Avid.com, Avid
web store
, and LouisHernandezJr.com.