ProAudio has recently acquired the rights to distribute the Midas, Klark Teknik and
Turbosound brands of professional installed and touring sound products. The
wholesale distribution business has a long association with the highly successful
Behringer pro-audio range, and the holding company of the Behringer brand, MUSIC
Group, also owns the distribution rights to the specialised Midas, Klark Teknik and
Turbosound brands.
“MUSIC Group really believes in the value to be gained from building a brand, and
really believes in wholesalers and distributors of their product adding value in sales
terms. That’s in line with our own approach, which is to actively market our full
product range to our dealer network and to drive sales,’ says ProAudio Sales
Director David Myers.
“Behringer has been a flagship brand partner of ours since the beginning, so the
extension of the distribution rights for these brands to ProAudio makes sense
commercially. And the new markets opening up for these brands is also testimony
to MUSIC Group’s role in creating the professional consumer – the “prosumer’ – as
a market segment and creating desirable brands for it,’ concludes ProAudio MD Joss
Pack.
