Philips Entertainment enjoyed a hugely successful inaugural partner conference at
the end of last month, with over 70 international distributors, dealers and rental
operators flying into Amsterdam for the two-day networking and engagement event.

With a title of ‘Enlighten today: Illuminate tomorrow’, the conference outlined the
group’s long term vision for the entertainment technology market. It also served as
a platform to reconnect with and listen to its valued partners, introduce its online
‘entertainment hub’ and launch ‘Club Platinum’, a brand new rewards program.

Guests were taken on a tour of the Philips Lighting Application Center (LAC) in
Eindhoven, saw engaging presentations by key people from both Philips Lighting and
Entertainment and enjoyed a buzzing social event at stylish accomodation The
Hoxton hotel on Herengracht.

“We were absolutely delighted to see so many of our partners out to support us,”
says Philips Entertainment Commercial Manager Grant Bales-Smith. “Through the
tour of the LAC, we introduced our guests to the wider Philips Lighting community
and highlighted some of the synergies that exist between Philips’ lighting business
and our own entertainment industry.”

Anna Western, Sales Director at Stage Electrics and Northern Light, comments:
“The trip was extremely worthwhile; visiting the Philips Lighting Application Center
was inspiring and really brought into focus the depth of resource and skill base
Philips Lighting has to offer dealers and customers.”

Throughout the conference, the underlining message was of Philips Entertainment’s
ongoing development and the importance of engagement with its partner network.

“I found it hugely valuable that Philips Entertainment took the time to share in-
depth their plans and sales strategies with us, their dealers,” continues Western. “I
came away from the conference with a strong sense that Philips wanted to engage
with us and, together, develop a strong commercial partnership.”

Bales-Smith adds: “We’d like to thank everyone for taking the time out of their busy
schedules to join us. We’ve received some fantastic feedback about the value of
what we presented and shared over the two days.”

Philips Entertainment is made up of its three acquired, industry-respected brands:
Vari-Lite, Strand Lighting and Selecon and innovative product line Showline. The
2015 Partner Conference ran from the 22-23 of November.