Philips Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in lighting,
announced entertainment technology supplier cast as the first full distribution
partner of its entire entertainment lighting portfolio in Germany.
As official distributor, cast has integrated Philips Vari-Lite moving head luminaires
into its stock. The company will also hold a wider range of Philips Selecon LED
fixtures, Strand Lighting control consoles and Showline effects lights. This will
facilitate faster delivery of units and spare parts within Germany.
General Manager for Philips Lighting’s entertainment business Grant Bales-Smith
said, “As part of our strategy of being a provider of connected lighting systems, we
are establishing partnerships around the world that will offer a total entertainment
lighting capability so our customers have a one-stop shop for all their lighting and
project needs. We have decided to take this step with cast in Germany – one of our
most longstanding and valued partners.”
Well-known for its close relationships with customers, personal service and
professional advice, cast will also now offer open days and training on all Philips
Lighting entertainment products and systems.
“We’re very excited to reach this next level of our partnership,” said cast’s Lighting
Sales Manager Christian Pies. “Philips Lighting offers a wide portfolio of
entertainment lighting products for different market sectors from a single source
and we are proud to reflect this in our new role as a total solution partner. There
has always been a high demand for Philips Lighting’s entertainment products in the
German market and we are confident this collaboration will only serve to increase
it.”
The company has facilitated the use of Philips Lighting’s entertainment lighting
products for high profile events in Germany, such as the annual Pop Meets Classic
concerts.
Based in Hagen, cast has been a distributor of Philips Lighting’s entertainment
products for nearly 20 years, starting with Philips Selecon in 1998. The company
began distributing Philips Strand Lighting and Philips Showline in 2014 and gained
the exclusive rights to Philips Vari-Lite in October 2016.
