Italian amplifier Powersoft has appointed Surgesound as its new distributor in South Africa. The aim is to get Powersoft to the pole position it deserves in the local market — and with Surgesound’s knowledge base and infrastructure, it has the capability, says Andrew Rowan, MD of Surgesound. “We believe that Powersoft’s latest product releases will set the brand apart in the market, and we look forward to a long rewarding partnership with the brand.’
As distributor for a number of other high profile brands — including Smaart Acoustic Analysis Software and Van Damme Cabling — Surgesound could also immediately see an excellent fit with their front-line PA supplier, EAW.
Surgesound technical product manager, Ruan Joubert explains: “We believe that Powersoft will provide a solution not only to our EAW users but to other brands represented in our market. The brand complements the full spectrum of amplification in the pro audio domain, and has models fulfilling 70/100 volt line applications through to full onboard DSP versions for the latest in high power line array systems.’ Surgesound intends to aggressively market the brand as a versatile professional amplifier equally to both the touring and installation markets.
Steve Smith, Powersoft regional sales manager (EMEA) is convinced that Powersoft has found the ideal partner to take them forward. “What really impressed me was how focused Surgesound are on pro audio and their depth of knowledge about premium amplifiers. They are a dedicated team, committed to providing excellent after sales service and we all believe that the release of our new X-series amplifiers makes the timing perfect.’
After officially launching the new brand Surgesound will undertake a roadshow, backed up by product training. They will also distribute the product range in certain other territories in Sub-Saharan Africa.