Sequoia Audio, a division of DV2, has been appointed by Powersoft as the
company’s new distributor in France.

Stated Didier Dal Fitto, DV2’s founder: “I have always had enormous respect for the
company when I have seen them at trade shows,’ he continued. “They have an
incredible technology, which is reflected in a wide range of exciting products at very
affordable prices. This will open up new markets both for permanent installation
and touring.’

Tracing the background to the new partnership, Powersoft’s Pro Audio Business Unit
Manager, Luca Giorgi, said, “I believe the perception of Powersoft in France is still
through our older platforms. We recognise that quality is decision makers’ top
priority where audio is concerned, and so we had been looking for a distributor in
France capable of selling our products independently from a specific package.

“Our two companies have always shared mutual respect, and so the decision to
appoint them was an easy one. Sequoia’s connections, coupled with the quality and
performance of Powersoft products, will combine to open up new markets and
reposition the brand in France’, added M. Giorgi

Sequoia Audio will now start actively promoting the brand through its website,
media advertising and press reports. In addition, the company has a powerful sales
force and will mount an aggressive programme of roadshows. A training seminar is
already in the pipeline and at the end of the year Powersoft will be represented at
the JTSE Show, targeting both the touring and permanent installation markets.

The appointment also gives Sequoia Audio an alluring partnership, coupled with
MDC’s high performance loudspeakers, which they also distribute. “More and more
people are looking for matched systems or packages and Powersoft works perfectly
with many loudspeaker brands, including our MDC loudspeakers’ commented Didier
Dal Fitto.

In summary, Dal Fitto said he recognised the huge potential of Powersoft which had
so far been unfulfilled. “Now that the brand is supported by an audio specialist
distributor, our goal over the next 12 months is to put Powersoft among the top
amplifiers manufacturers in France, and enhance their presence in top tier rental
companies.’