Pro audio industry pioneer Powersoft today announces the appointment of Giacomo Previ as sales manager of OEM Solutions. Taking up this position at the company in January this year, Giacomo is based at Powersoft’s headquarters in Scandicci, near Florence while also travelling around the world to be closer to customers. With 25 years of experience, knowledge and credibility amassed at leading companies in the pro audio industry, Giacomo is perfectly poised to join Powersoft’s growing team and build on the company’s success story in sound amplification.

Giacomo joins Powersoft from Italian speaker manufacturer Eighteen Sound, where he was in post for almost 15 years and was already very familiar with Powersoft’s patented IPAL technology following the transducer specialist’s adoption of Powersoft’s amplifier hardware module, IpalMod.

In his most recent role as sales director for Eighteen Sound, he oversaw all sales activities with a particular focus on B2B customers, while also developing the yearly sales budget and mid to long-term business plan. He also undertook business development activities and produced the innovation roadmap during his four-year tenure. Prior to that position, he was sales and marketing manager for the company for over a decade, a role in which he focused on OEM customers worldwide.

Earlier in his career, Giacomo held a marketing-focused post at Loud Technologies in Amsterdam where, as European marketing communication manager he drove the MarComms activities for its brands, supporting branches and independent distributors.

As sales manager – OEM Solutions for Powersoft, Giacomo is tasked with managing OEM sales around the world, exploring strategic business development opportunities and developing the roadmap of technologies and innovations for future market needs. Responsible for the P&L of the OEM Solutions Division, he will also manage the sales support team of six people, and work closely with customer care and marketing to guarantee service levels and exposure in the market – as well as directly managing some key accounts to support the regional sales managers.

Having introduced a number of firsts over the last two decades that have since become industry standards, Powersoft’s technical advances are made available to loudspeaker manufacturers who are looking for the latest in sound technologies. This new role has been developed to support Powersoft’s OEM Solutions Division. As the market leader in the sector, the company is placing renewed focus on its OEM business, defining new strategies to support existing partners further and grow by attracting new ones.

Offering support to OEM partners right from the design phase to help maximise performance and reliability, Powersoft understands the importance of sharing its experience to enable seamless integration and the best possible end product. Also, it offers OEM partners complete EMI/safety certifications, CB reports and all the documentation needed to speed up the process and reduce overall costs which can impact competitiveness and ability to seize new opportunities. With a growing worldwide network of Authorized Service Centres, Powersoft also commits to being a reliable partner, offering fast and effective after-sales service.

Commenting on his excitement at joining Powersoft, Giacomo said: “It’s a great honour for me to join the Powersoft family and I can’t wait to introduce OEM customers to the most innovative products available on the market. Powersoft simply offers the best amplifier solutions to the pro-audio industry thanks to its unique mix of technological vision, product quality, long-term reliability, high performance and unrivalled manufacturing capability, and I do not doubt that the exciting new product roadmap will further reinforce its position. My years of experience have given me a deep understanding of the OEM customer business, and I am committed to building relationships with partners old and new based on mutual trust and strong cooperation, taking Powersoft’s successful operations to the next level.’

Adds Luca Giorgi, sales and business development director at Powersoft, who oversees the OEM Solutions Division to which Giacomo has been hired: “Giacomo is a fantastic addition to our team, and I’m delighted to welcome him on board. His professional background combined with his strength of character makes him the perfect fit for the team as we take on the challenges ahead in an increasingly competitive marketplace.’

A veteran of the industry with first-hand experience working with OEM customers and complementary products, Giacomo is certain to add huge value – leveraging his network of contacts and extensive knowledge of all aspects of the business to maintain existing and establish new partnerships. Giorgi adds: “With customer experience front of mind, Giacomo will ensure our commitment to a true end-to-end partnership is something we live and breathe, leaving partners in no doubt that Powersoft is the only brand to offer a comprehensive, best-in-class solution.’

Giacomo holds a Bachelor’s degree in Telecommunication Engineering and a Masters in Optoelectronics from the Genova University.