Live event and technical solutions specialist PR Live continues to expand its video
division with an investment in d3 server technology.
With a large amount of LED screen and high powered projection already in the
rental inventory, the capacity for doing widescreen, HD, large-format projections
and mapped projects required a powerful control solution to handle super high
resolution quality video, and d3 was chosen as the best, most flexible and stable
option.
PR Live MD Ian Coull comments, “This is part of our planned expansion which will
focus on key areas of innovation and building up state-of-the-art technology and
expertise so we can deliver imaginative solutions in addition to the more “standard’
conventional options for video packages.
This also follows the recent appointment of Dave Gillett as Head of Technical at the
south London based company. Gillett has a penchant for lateral thinking, is known
for taking an inventive approach to video and lighting system design and has
extensive knowledge of projection and pixel mapping as well as huge enthusiasm
for creative video and lighting scenarios. He often works on projects where these
two mediums converge.
As an experienced media-server programmer and user, he will head up the
implementation of PR Live’s ongoing commitment to video and visuals.
d3 was chosen as a feature-packed premium product with a great reputation for
robust and reliable hardware, software and operation. Much of this is due to the fact
that shows can only be run on proprietary hardware designed specifically for d3.
There is also the renowned support and backup from d3 Technologies should it be
needed.
The d3 platform is also well known for its visualisation capabilities. These are
possible because it uses a 3D representation of the real-world video set up and
detailed pre-vis of the video playback, including a camera fly-through view enabling
clients to be shown exactly how any proposed content might look in situ at their
event.
“This can be a real deal-maker in getting sign offs on more creative proposals,’
comments Gillett.
PR’s new d3 immediately went out on an event for a famous global tech brand
where Gillett used it to control 24 x 3 metre strips of LED tape that were attached
to RSJs and the steelwork superstructure of the industrial space in which the event
was staged.
He was able to send video content to all 2160 individual LEDs, and then 3D
modelled the structure to which the LED tape was applied, imported it into d3
Designer and recorded a camera fly-through showing how the content would look on
the mapped LEDs. This gave the client a clear understanding of how their specific
low resolution LED video content effects would look … which impressed everyone!
The d3 server joins PR Live’s rental stock of large format Christie projectors, Absen
A3 Pro LED screens, Analog Way Ascender 32 multi-display switchers and will help
produce a wider range of original and imaginative visual solutions for the benefit of
all clients and projects.
