Moving to expand sales of its Sapphire AV and ConXeasy brands in both consumer and commercial AV vertical market channels, Premier Group Ltd. Has appointed Stampede, the global leader in value added ProAV products and system solutions, to serve as a distribution partner in the United Kingdom and Europe.

According to Richard Thomas, managing director of Premier Group, “We are very impressed with the team of sales and market support professionals that Stampede has put into place throughout the entire UK and EU region. As a dedicated, value-added distributor Stampede brings a passion to the business that fits nicely with our Sapphire AV line of screens, projector lifts, AV trolleys, and mounts — as well as our ConXeasy line of high specification audio for professional applications.”

Commenting on the appointment, Stampede president and chief operations officer Kevin Kelly noted that, “Stampede has a world-class sales, marketing and support infrastructure in place throughout the entire UK and European marketplace, which is generating solid successes for a growing number of vendor partners. We are proud to add Premier Group’s Sapphire and ConXeasy product lines to our portfolio of offerings, as they bring exciting new options to resellers who are custom configuring solutions for specific vertical markets.”