Taking advantage of the fair’s leading position in the Asian market, more than 350 prominent pro audio and lighting suppliers have confirmed their participation at Prolight + Sound Shanghai 2014, which will take place 8 – 11 October at the Shanghai New International Centre Expo in China.

Key brands from around the world showing their latest products and innovative technologies at the show include Aiweidy, Audiocenter, Avid, Behringer, DiGiCo, Fidek, Global Truss, Hi LTTE, ITC, JBL, KAIFAT, KV2 Audio, L-ACOUSTICS, Malanbao, Nightsun, Polinata, SAMSON, Soundcraft, Soundking, Srexact, Takstar, Tannoy, TC Electronic, Tonwel, Topled, Turbosound, TW AUDiO, Viasho, SAE Audio and Zsound.

In addition, pavilions from Taiwan and Shanghai will return, doubling their exhibition space due to the success of last year’s show. Among the Taiwanese brands will be CBG ProAudio, Jave Yuan, Kai Shuai, LamaVita, Litz, TSLC, Yahorng and Yoga. The Shanghai pavilion will feature local distributors for well-known brands such as BOSE, DPA, Maquinas, NEXO and Yamaha.

Commenting on the large number of international brands taking part in the show, Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) says: “Prolight + Sound Shanghai has gained a solid industry reputation as a successful trading platform in Asia. I am glad to see an overwhelming response from international brands for this year’s show and some new faces including Avid, dB Technologies, Electro-Voice, Klark Teknik and Martin Audio.’

One of the show’s long-term supporters, Guangzhou Ruisheng Lighting & Audio Equipment Co Ltd agrees that Prolight + Sound Shanghai is an ideal place for accessing the Eastern China market. Xiaolin Bin, a marketing representative for the company says: “We have been part of Prolight + Sound Shanghai for many years, building up a professional and high-end brand image in Eastern China. We plan to demonstrate the latest TWAUDiO VERA36 series at Concert Sound Arena and display the UK brand Midas pro series at our booth.’

Audio visual solution provider Beijing Pacific Budee Technology Development Co Ltd is a first-time exhibitor. The company will showcase the new Electro-Voice EXC Powered series and also loud speakers and products from Martin Audio. Yu Hu, Deputy Marketing Manager for the company says that they aim to reach the Eastern China market via the show, especially the commercial, entertainment, theatre and recording sectors.

Another newcomer to the show is Guangzhou Winsound AV Technology Co Ltd, a distributor for high-end pro audio products. The company’s Marketing & Technology Director, Xinxing Huang says that Prolight + Sound Shanghai is an effective platform for raising brand awareness and explains that the company is a start-up and is hoping to build up company recognition in the market by participating in the show. “We will bring the latest audio products from Klark Teknik, Midas and Turbosound to the show. The MIDAS M32 Digital Console with 40 input channels will be one of the major highlights at our stand. We will also promote some of our products at the product presentation session, as well as exchanging the latest technology updates with industry peers.’

Aihua Liu, Marketing Director for LED display supplier Shenzhen Lightlink Display Technology Co Ltd adds: “Promoting our new product and connecting with existing clients are top priority for exhibiting at Prolight + Sound Shanghai. The market is very competitive so it is important for our products to be creative and up to an international standard. At the show we will feature our new LED die casting case with fast installation technology.’

Prolight + Sound Shanghai will host a series of fringe programmes and events including Asia’s largest and professional Concert Sound Arena. This year’s event will feature 12 local and international brands demonstrating concert sound systems in an outdoor environment. Another event will be the dome projection show and the Stage Art Design & Technology Show featuring stage design projects from China and overseas.

For more information about the show, please visit www.prolightsound-shanghai.com or email plss@hongkong.messefrankfurt.com