For the last 25 years, Prolight + Sound has been synonymous with trends and innovations in the entertainment-technology industry. The next edition from 31 March to 3 April 2020 will present itself as an independent platform occupying the whole of the western section of Frankfurt Fair and Exhibition Centre.
More than ever before, the focus of Prolight + Sound will be on professional encounters, offering new trade-visitor services and an even bigger gamut of conferences. A clear structure of the product portfolio makes orientation and networking easier for both visitors and exhibitors.
“Our promise for Prolight + Sound 2020 is unequivocal: we will bring companies together with top decision makers from the industry, increase visitor quality and help continuously generate new, high-grade leads. The event has set a clear course towards the future and creates new incentives for buyers and planners to come to Frankfurt”, says Michael Biwer, Group Show Director of the Entertainment, Media & Creative Industries Business Unit of Messe Frankfurt Exhibition GmbH.
Thanks to its focus on the western section of Frankfurt Fair and Exhibition Centre, Prolight + Sound offers short walking distances and optimum presentation conditions. In addition to the display of products in the exhibition halls, companies also have the opportunity to show their latest products and brands in demonstrations and workshops as part of the complementary event programme.
Full commitment to visitor quality and customer retention
In close cooperation with companies and associations, Messe Frankfurt is implementing a wide variety of measures to reinforce the position of Prolight + Sound as the foremost business platform for decision makers. For the first time, exhibitors can invite an unlimited number of contacts to the event with free admission ticket vouchers. Also new is a Hosted Buyer programme: Messe Frankfurt will bear flight and hotel costs for a limited number of new top buyers, which are selected in cooperation with key-account exhibitors. Visitors from specialised market segments with a high budget responsibility enjoy exclusive admission to the Tulip Club, the VIP lounge of Prolight + Sound. Additionally, Messe Frankfurt organises guided tours for international visitors in different product groups.
Clearly structured product portfolio and specialised programme
Prolight + Sound is positioned as the international trade fair for technologies and services in the events and entertainment business. The focus is on innovations for use at concerts and shows, theatre productions and open-air events, corporate events and conferences as well as in film and sound studios. In this connection, the fair encompasses products for both mobile and fixed applications. In other words, Prolight + Sound covers a broad yet clearly defined thematic spectrum and is split into five main sections: ProAudio, ProLight, ProStage, ProMedia and ProEvent. Individual options are available for each of the different thematic sections.
Focusing on young talents
Prolight + Sound is taking account of the great demand for qualified personnel with the Future Talents Day on the 31 March. The programme includes special events for students and trainees with lectures on career scenarios in the event industry. Young people can find out about job vacancies at the Future Hub in Hall 11.0. A première at Prolight + Sound 2020 is the Start-up Area in Hall 11.0 where companies that have been on the market for less than five years can make presentations for a reduced stand-rental price, including stand construction using sustainable materials.
All conferences, seminars and workshops are open to Prolight + Sound visitors free of charge. Tickets for Prolight + Sound are also valid for Musikmesse from 1 to 3 April.