The launch of Apexpro is the culmination of Prosound’s experience in the distribution
industry and the recognition of the need for a separate distribution subsidiary
targeted at efficient and effective mass-market distribution.
To distribute product well requires focus. Prosound’s focus has historically and
rightfully been on their core business of being the premier pro-AV design and
installation business in SA. In ApexPro, Prosound now has a dedicated team to focus
exclusively on all their distribution customers and brands, with more of both being
added regularly. As ApexPro is operated separately from Prosound, with a new
business premises currently being renovated, they are able to service resellers with
total dedication to the task. This model has so far been proven to be extremely
successful for them.
ApexPro imports and distributes some of the very best international brands in
professional audio visual and lighting products, such as Electro-Voice, Audio-
Technica and ETC amongst others.
The team at ApexPro is focused on bringing the high-quality brands at their disposal
to the professional end-user through partnerships with a dealer network of premium
music retailers, integrators and installers, rental and event companies, consultants
and other professional resellers.
ApexPro also distributes the range of Audio-Technica’s superb personal audio
products through some of the biggest consumer retailers in the country – Takealot
and Musica being two of them.
ApexPro aims to continue the same pioneering spirit in forging new ground in the
local market – all with the same focus on a superior customer experience.
ApexPro is a subsidiary of Prosound, a pioneer in the South African industry with
decades of expertise and institutional knowledge and an incredible passion for all
things audio. ApexPro aims to continue the same pioneering spirit in forging new
ground in the local market, with staff that possess exactly the same passion for
sound and the same level of practical experience and knowledge that all Prosound
people have – along with the same focus on a superior customer experience.
