“AV over IP solutions replace traditional point-to-point connectivity. With our PureTools product portfolio and world first IPAV PRO product, SDVoE membership now is the right strategical and technical step at the right time.”

Stephan Sloot, sales director of PureLink GmbH and Robin Cullen, PureLink research and development engineer, look forward to the technical possibilities which will open up with the combination of PureLink products and SDVoE technology.

At the ISE, PureLink presented a product world premiere. IPAV PRO is the world’s first product promoted by AptoVision’s award-winning BlueRiver NT + chipset. The innovation meets all the requirements of the professional rental and staging market as efficiently as cost-effectively.

“The SDVoE Alliance members bring a variety of perspectives that span the entire AV / IT spectrum. We are delighted that PureLink will now bring in its great expertise,” said Charles Dobson, SDVoE Alliance’s Director of Development.

System integrators, planning offices and installers will profit from using products from the potent, complete product range of PureLink cables and adapters, media technology, AV electronics and optical fibre solutions in their SDVoE systems. AV over IP network installations are characterised by reliability, performance and low costs.

SDVoE network architectures are based on low-cost standard Ethernet switches. It can be expected that AV applications that require latency-free video will soon preferably be realised with SDVoE technology.