John Bell, a 20-year veteran of the media and entertainment industry, is the new
general manager of Riedel Communications Australia. Bell, who has served as a
non-executive director of the Australia division since 2015, will leverage his deep
management experience in global organizations to expand Riedel Australia’s market
share and brand awareness.

“John’s career has spanned some of the most exciting changes in the history of
media content production and technology. We are delighted that he has taken on
this new role,” said Cameron O’Neill, Director of Asia Pacific at Riedel
Communications. “John has held senior management roles in Europe, North and
South America, Africa, and Asia, and his experience covers more than 30 different
industries with a strong focus on engineering and IP-based businesses. His
extensive network of high-level connections in the Australian business landscape,
coupled with his expertise in business improvement, will help us strengthen Riedel
Australia’s market leadership.”

Over his 20-year career, Bell has worked in film, TV, and music production and
distribution; consumer electronics and pro-audio manufacturing; medical devices;
electrical and telecommunications cable manufacturing; and software development.
He is particularly proud of his time as chief financial officer and director at Lake
Technology in Sydney, where he played a key role in taking the company from a
research-driven audio DSP firm through product development and then eventual
acquisition by Dolby Laboratories. At Lake Technology, Bell worked with the late
Bruce Jackson to acquire his parametric EQ concept from Clair Brothers and develop
it into the Lake Contour product, which ultimately became the world standard in live
sound processing. Also at Lake Technology, Bell ran the company’s in-flight
entertainment sales program, with Singapore Airlines as the launch customer for an
in-flight 5.1 surround sound system.

Prior to relocating to Sydney, Bell worked in Hong Kong at Media Assets, the
content acquisition partner for STAR TV. He was closely involved in the acquisition
of ATP rights in Asia and developed the concept for Asia’s first-ever live satellite
concert simulcast. He also played a key role in the acquisition of Don Bluth Studios
and the completion of three feature-length animated movies. He was later
executive producer of a feature-length animated movie based on Jim Lee’s Gen 13
superhero comic book series.

Bell is an associate member of the Audio Engineering Society and has postgraduate
qualifications in business management. He currently serves as an adjunct lecturer
for the master of arts management program at the Australian Institute of Music.

“Riedel Communications is setting a worldwide standard for flexible, reliable, and
robust communications and signal-transport solutions, particularly for demanding
live production environments,” said Bell. “I see strong potential for further adoption
of Riedel products and solutions across existing and new markets in Australia, and I
look forward to helping the company capitalize on these exciting opportunities.”

Further information about Riedel and the company’s products is available at www.riedel.net.