In response to increasing North America sales, Riedel Communications has hired
Jake Halverson to serve as sales administrator within the Riedel North America
team.

Halverson will be responsible for the efficient handling of sales orders in support of
outside sales staff, managing customer queries in a timely and knowledgeable
manner, and in turn improving the company’s ability to offer responsive, high-
quality service and support.

“Given Jake’s experience working with other leading companies in our industry, his
familiarity with best practices in the technical sales environment, and his knowledge
of the technology itself, I am confident that he will help our sales force to be more
effective throughout the sales and support cycle,’ said Joyce Bente, President and
CEO at Riedel North America.

Prior to joining Riedel, Halverson served as the used equipment sales manager at
Production Resource Group and had a series of technical sales management roles at
Bexel. While at Bexel, he led the technical sales department as it reached its
highest monthly sales total, and he worked to maximize sales opportunities,
optimize use of assets, ensure sales fulfilment, and evaluate and streamline
business processes. Halverson also served as a customer support coordinator at
Calrec Audio and as a quality control technician at 2G Digital.

Halverson is based in Burbank, California, and reports to Janis Fontein, manager for
finance and operations at Riedel North America.